ABOUT POOF!

beachgirl
POOF! was invented by New York City designer Anne Moss while on vacation in Aruba. Moss found that she loved going to the deserted beaches that did not have lounge chairs available -- only miles of gorgeous white sand with occasional palapas for shade. She started "building up" her own lounge chair out of sand, and then she had that "a-ha" moment, ran to the car and grabbed a tote bag and started filling it with sand. It didn't work that well, because the tote bag filled with sand was just a big blob, but better than nothing. Upon returning to her design studio in NY, she immediately set to work to design POOF!, which is specially designed and engineered to become a comfortable and solid recliner/lounger when filled with sand.

with POOF! not only do you not have to carry a beach chair,
but the beach chair helps carry your stuff!